VIKTOR & ROLF - Fall 2010, PARIS
I was reading an article in the latest issue of 'FRAME' in which Jane Szita talks about the latest from Set Design.
Viktor & Rolf held their latest runway show entitled ' The Glamour Factory' in the Spring of Paris this year. What made their show so spectacular wasn't just the continuously stunning collection of clothing, but their graphic backdrop helped to accentuate the clothes and provided a key link to the word 'factory', as the set conveys imagery of industrial elements.
" It takes a dashing décor indeed to hold its own against the extravagant fashion statements of Viktor & Rolf, but Studio Job's catwalk set pulled it off admirably. At the fashion house's Spring show in Paris, the set, called Glamour Factory, covered 1000 square metres of catwalk and backdrop with intricate, grey-toned patterns featuring a tapestry of industrial motifs: smoking chimneys, aeroplanes, pylons, cogs, bolds and hammers among them. Astute observers might have recognised the pattern from Studio Job's 2008 marquetry series, called Industry. For the set, the pattern was transformed into 'a more theatrical,3D form, ' according to Nynke Tynagel, one half of Studio Job. Under the dramatic lighting, a baroquely attired Kristen McMenamy looked perfectly at home teetering through the evocative Metropolis-like landscape. 'It was pleasant to see how naturally this architectural scene was absorbed by the glamour of the fashion industry,' says Tynagel. "
ARTICLE taken from FRAME MAGAZINE, Issue 75 : July/August 2010.
CATWALK DESIGN by STUDIO JOB
WORDS by JANE SZITA
PHOTOS by PETER STIGTER